There's nothing more frustrating for reporters than the moment they hear about a great dance troupe, theatre company, or symphony, and click over to the appropriate website only to find that the basic information they need just isn't there. There's information about the latest season, or a particular piece of music, but not the simple, basic information needed as the foundation of a news story. Worst of all, there are no pictures for immediate press use, and instead of a PR contact, there's just a form that may or may not guarantee a return to any queries. In reporter's terms? The entire thing says, "Don't talk to us."
Today, this is toxic. In today's instant-gratification age of Google and Facebook, you've simply got to have a press section.
And I'm not talking about the area where people post your rave reviews (and may they be many, and never ever fade). Reviews are great. But your press section needs more -- all the basic information reporters might require when doing a story on you. And it needs to be accessible to them immediately, not upon request, or three days later. (In those cases? You've usually lost the story.)
So to help you judge the health of your own press section, and to assist you in adding the items it needs to really help get your organization out there, I've just posted a new feature on the essentials of a great press section.
Hope it helps -- and let me know what approaches YOU use to get yourself noticed! You can't afford not to. Cheers!