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Angela Mitchell

State of the Industry? Cultivate Single Ticket-Buyers, and Stage More Readings!

By , About.com GuideDecember 7, 2011

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Courtesy of TCGAs 2012 approaches, it's looking like an increasingly smart move for American theatre groups to plan more workshops and staged readings -- at least according to the latest data from the Theatre Communications Group (TCG). Each year, the organization conducts a highly comprehensive fiscal survey of American theatres, which then becomes the basis for Theatre Facts, the group's invaluable, annual in-depth theatre "field report" that provides a detailed and comprehensive look at the previous year in the American theatre scene, taking the pulse of the industry as a whole. In other words, if you're a performing arts organization, particularly a not-for-profit theatre in America, you need to check it out.

TCG's latest, Theatre Facts 2010, released at the end of November 2011, is based on data from 1,807 not-for-profit theatres. The 2010 report shows some positive assets growth (and improved or expanded facilities overall), but total income growth fell short of inflation, and average working capital was increasingly negative leading up to 2009 and 2010. Contributed income dropped by 11.6% in 2010, and average single ticket income again exceeded subscription income, reaching a five-year high in 2010 while the number of single tickets buyers rose as well. However, subscription tickets and subscriber numbers decreased across the board by about 15%. There was, however, significant growth in attendance from 2006 to 2010 (in the double digits) for both staged readings and workshops, as well as other performance types (pre-show events, lectures, late-night cabarets, etc.).

Download the full Theatre Facts 2010 report in PDF here.

Image: Courtesy of Theatre Communications Group (TCG).

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