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Angela Mitchell

What 'Peter and the Starcatcher' Can Teach You About Marketing

By October 28, 2012

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The Tony-winning Broadway show Peter and the Starcatcher is celebrating Halloween in a pretty charming way that's also sure to bring in a few extra audiences for its October 30, 2012 performance.

The hit play, which tells the backstory of Peter Pan, announced last week that the show will host a post-performance Halloween costume party right there on the Broadway stage at the Brooks Atkinson Theatre (256 West 47th Street) at 7 p.m. on Tuesday, October 30, 2012.

Audience members who rise to the challenge and attend in their finest Peter Pan-inspired costumes will be invited up onstage after the show, in a rare chance to meet the cast and to even get their pictures taken in a group photo. Sounds fabulous, right? (If I were still in NYC, you bet I'd be there...)

But this isn't just about the chance to create or wear a Peter Pan costume to a Broadway show, no matter how smashing the opportunity to do so.

It's not just a pretty adorable promotion idea, it's also a really smart one that exemplifies how important it is to promote your show, and to do so constantly and especially seasonally, at every potential opportunity to widen your audience reach. Is your group currently staging similar seasonal opportunities and events to get the word out about your shows? Are you using holidays and current events to get people talking? (Does your show offer any creative potential connections or thematic ties to the upcoming political election, for instance, or to Autumn, Thanksgiving or the holiday season?)

If not, take a look at your calendar and get creative. Marketing is so important. What can you be doing, that you're not already doing now? It's something to think about.

Poster image courtesy of 'Peter and the Starcatcher'

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