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Promotion, Fundraising, and Administration (The Business)


The business side of performing arts, from administration to forming a nonprofit, from fundraising to promotion, and more.
  1. Administration
  2. Fundraising
  3. Promotion and Publicity
  4. Audience Development


Helpful insights, articles and more to help you manage your performing arts group, venue or theatre -- and thrive!


Tips, information, articles and more on how to keep those funds rolling in. From campaign and event ideas, to sample letters and forms, and more!

Promotion and Publicity

It's not enough to stage great stuff -- you've got to promote it! Hone your publicity and PR skills with these helpful tips and samples.

Audience Development

Here, you'll find the information and articles that will help you fill those seats, in the short term as well as the long-term!

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