4. Next immediately save and archive the entire piece. Do this in a few different ways – first, by saving the web page (in Explorer, click Save As, then Web Archive, Single File (*.mht). Just keep in mind that this may or may not actually save the entire story exactly as it appears.
For this reason, I also always print the file to PDF. I use Adobe Acrobat, but if you don’t have Acrobat (which can be pricey), I also recommend FoxIt Reader or CutePDF Writer. Keep in mind that printing to PDF means that you will lose or truncate some of the actual URL for the piece, especially if it’s a lengthy one, but the good news is that Acrobat, for instance, will actually preserve links within PDF documents if you desire, making them clickable in perpetuity. It’s one more way to preserve that connection to the original piece, and a great way to save it if the link changes, or the publication or blog folds.
5. Tweet about your press mention to your followers. Use a URL shortener like Bit.ly or Ur.ly to maximize the available text you’ll get, then post something like the following:
Don’t miss the great story about us in today’s [news source] by [reporter name] at [shortened URL].
6. Do the same thing on your group’s Facebook page.
7. Get your webmaster to post the article to your press section. In most cases, you’ll want to list your press from newest to oldest, with a link to the piece (usually the headline), followed by a very brief summary and the date of publication. Don’t forget to put a blurb or a pull-quote on your website’s front page, too (if it’s favorable).
