A new date, a big bash and a lineup of major artistic talent will combine to make this year's International Make-Up Artist Trade Show (IMATS) Los Angeles a can't-miss weekend.
Here's the show info at a glance:
What: International Make-Up Artist Trade Show Los Angeles
When: Make-Up Artist Pro-Card day 2 to 6 p.m. Friday, January 18, 2013, followed by Pro-Card evening event. Public hours 8:30 a.m. to 5 p.m. Saturday, January 19; 10 a.m. to 5 p.m. Sunday, January 20, 2013
Where: Pasadena Convention Center, 300 Green St., Pasadena, California
Phone: 360.882.3488, ext. 106
The 2013 IMATS L.A. event will be held in January (previous shows had been held in June). This year's L.A. event will also coincide with the 100th issue of Make-Up Artist magazine, which produces IMATS. Weekend events will include a new documentary screening, the unveiling of a new creation by artist Kazuhiro Tsuji and an anniversary party.
IMATS keynote speakers will include Oscar-winning make-up effects artists Tami Lane (The Hobbit: An Unexpected Journey) and Howard Berger (Hitchcock, Oz: The Great and Powerful). Meanwhile, beauty keynoter Joanna Schlip is a fashion-industry veteran whose work spans runway to red carpet to major brand campaigns. Christina Applegate, Eva Longoria and Laura Linney are among her celebrity clients; she has done print for H&M and Victoria's Secret and commercials for CoverGirl and L'Oréal. Her work has appeared in Vogue and on the runways for Chanel and Versace.
"Face Off" contestants will share their experiences on the show at 3:30 p.m. Saturday, January 19, 2013, when cast members from all four seasons will discuss their experiences during the TV competition - as well as their latest challenges and achievements since appearing on the show.
Additional IMATS L.A. panel discussions will include top L.A. agents in a frank discussion on the topic of professional representation, along with a separate panel in which movie make-up artists discuss RED film technologies. Stila Cosmetics, meanwhile, will stage its popular runway make-up show. And as always, make-up companies will unveil new products and tools and offer discounts at the show.
Other Notable Events
Meanwhile, a Make-up Effects Room is returning to Exhibit Hall Two, where attendees will find industry leaders doing live demos, plus movie and TV creations in the Make-up Museum. That hall will also be home to the 'Battle of the Brushes' student make-up competition, where international make-up students will race to create winning looks. (This year's new beauty-category theme is "The Elements," and the character-category theme is Oz.)
IMATS will open with the Make-Up Artist Pro-Card day, held 2 to 6 p.m. Friday, Jan. 18, followed by a special Pro-Card event that night. A short documentary on Tsuji, created by Juliet Landau and Deverill Weekes, will debut at the evening event, along with the unveiling of a new Tsuji creation made specifically for IMATS.
Public hours are 8:30 a.m. to 5 p.m. Saturday, January 19, and 10 a.m. to 5 p.m. Sunday, January 20, 2013. The anniversary party will begin at 6 p.m. Saturday, January 19 and is open to IMATS attendees; Make-Up Artist Pro Card holders and VIP guests will receive priority entry.
For tickets and more information, visit http://www.imats.net. Make-Up Artist also produces IMATS in New York; London; Vancouver, B.C.; Sydney; and Toronto.